Learn about advertising from some of the best in the business: the tobacco companies, beer manufacturers etc. Study what they do
Advertising
Advertising on smoking doesn't have to be preachy.
Advertising in brief
To produce an effective advertising campaign
* Decide your overall aims, i.e. what health improvement do you want?
* Research your audience so you know what affects their health behaviour and what will change it (Look out for useful links with popular culture)
* Ensure you know how to
- Attract their attention (popular culture may help here)
- Keep them interested
- Arouse a desire for change
- Help them to act on this
* Also how to
- Plan your evaluation
- Pre-test the advert with your audience and make any necessary changes
-Advertise (and back this up with any practical support the target group will need
e.g. extra condom clinics)
- Evaluate
(For references click here and links click here.)
To download my whole 180 page report on using popular culture to tackle health inequalities click here
http://www.sexanddrugsandrockandhealth.com/userimages/newPCTotalDocument.pdf
To read a six page general explanation on how to advertise effectively click here
http://www.sexanddrugsandrockandhealth.com/userimages/GoodpracticeAdsPC2.pdf
To see how the food, drink and betting industries use football to promote their products click here
To download an example of a future viral email advertising campaign around music click here
To download the PDF software to be able to download this file click here
http://www.adobe.com/products/acrobat/readstep2.htm