To engage the public we need good research and a strong evidence base on how to make better use of edutainment

References

The website and the document
This page contains any references to data or books quoted on the website that aren't mentioned in the 180 page document the site is based on. (Where on the web pages it refers to Northeast England in the document look for references about Sunderland.)

There are 16 pages of references in the document and they can be downloaded at the bottom of the page. The appendices on social marketing are also there too.

Where pictures aren't referenced they were taken by me.

Books
* For information on books on prescription try EVIDENCE BASE, Reading, The Healthy Option. Birmingham City University. Available from:  www.ebase.bcu.ac.uk/events/healthy-option-programme.html (Accessed 24 January 2008.)
* Information on Mills & Boon sales from HUGHES, K., 2008. The Great Escape. The Guardian, 9th February, page 21 Review section
* Information on Mills & Boon and the Rugby Football Union from FLOOD, A., 2009. Mills & Boon whisper sweet nothings in cauliflower ear. The Guardian, 6th January, page 1
* HUNTER, J., PHILLIPS, S. AND WETTON, N., 1998. Hand in Hand. London: Saffire Press.

Comedy

* Original picture by spike at www.morguefile.com/archive/?display=151861 (Accessed 17 January 2008.)
* KIRBY, J. AND MARSDEN, P. (eds.), 2006. Connected Marketing. Oxford, UK: Butterworth-Heinemann
* BEARD, K.M., 2008. Humor In The Advertising Business. Lanham, Maryland: Rowman and Littlefield

Comics

* Original picture by unknown artists but available at http://www.bigfoto.com/themes/graffitti (Accessed 17 January 2008.)
* All the material about comics across the globe, except for Couch Fiction, is from PILCHER, T. AND BROOKS, B., 2005. The Essential Guide To World Comics. London: Collins & Brown.
* L'Ascension Du Haut Mal by David B is published in English as Epileptic:  B, D., 2005. Epileptic. New York: Pantheon.
* Dragonslippers can also be purchased in English: PENFOLD, R., 2006. Dragonslippers. London: Harper Collins
* PERRY, P. AND GRAAT, J., 2010. Couch Fiction. Basingstoke, UK and New York: Palgrave Macmillan


Community Development
For more information both on community development and the different ways physical activity can be used read
* BURNS, M. AND GRIFFIN, B.L., 2007, How Understanding Community Development Will Help Your Career. Pages 145-156. In MERCHANT, J., GRIFFIN, B.L. AND CHARNOCK, A., 2007. Sport And Physical Activity: The Role Of Health Promotion. Basingstoke, UK: Palgrave Macmilan
.
 

Computer Games

* Original picture by Taliesin at www.morguefile.com/archive/?display=104088 (Accessed 17 January 2008.)
* Information about online worlds from GUEST, T., 2007. Second Lives. Pages: inner cover, 66-68, 259, 263, 275 and 329. London: Hutchinson.
* To visit Second Life itself go to  http://secondlife.com/  (To see Suzanne Vega in Second Life go to www.youtube.com/watch?v=YCLSkTEBj2k )
* Ian Bogost quote from O'LUANAIGH,P., 2006. Games Design Complete. Page 376. Scottsdale, Arizona: Paraglyph Press.  


Evaluation

* Original picture by Frankybaby at www.morguefile.com/archive/?display=124510 (Accessed 17 January 2008.)
* 10% figure recommended by WHO from WHO EUROPE. 1997. Health Promotion Evaluation: Recommendations to Policymakers. Copenhagen: WHO Regional Office for Europe

Football
For more information on role models in sports read:
* HOUSE OF COMMONS, 2004. Culture, Media and Sport - Seventh Report. London: House of Commons. Available from:  
www.publications.parliament.uk/pa/cm200304/cmselect/cmcumeds/499/49908.htm 
(Accessed 24 January 2008.)
* PAYNE, W., REYNOLDS, M., BROWN, S. AND FLEMING, A. Sports Role Models and their Impact on Physical Activity: A Literature Review. Ballarat, Australia: University of Ballarat. Available from: 
www.sportdevelopment.org.uk/sportrolemodel2002.pdf  (Accessed 24 January 2008.)

Healthy Hospitals
For information on health promoting hospitals and the healthy settings approach see
* WORLD HEALTH ORGANIZATION. Healthy Settings.  www.who.int/healthy_settings/en/ (Accessed 3 August .2010)

Links

* Original picture by Mantasmagorical at http://www.morguefile.com/archive/? display= (Accessed 17 January 2008.)

Magazines
* For a PDF copy of Sunderland Teaching Primary Care Trust's Talk magazine go to www.mopil.sunderland.nhs.uk/admin/mopil/pdf/20060518135905.pdf 
(Accessed 17 January 2008.)

Marketing and Social Marketing
* For more information on marketing try the Official Chartered Institute Of Marketing Revision Cards for both the professional postgraduate diploma in marketing and the professional diploma in marketing. These are frequently updated and are published by Butterworth-Heinemann. 
* For more information on social marketing try the National Social Marketing Centre website at
www.nsms.org.uk 
 


Pop Music


* Original picture by hurley-gurlie182 at www.morguefile.com/archive/?display=118115  (Accessed 17 January 2008.)

Public Health Re-imagined
* The information about the role of public health was taken from Skills for Health at http://www.skillsforhealth.org.uk/js/uploaded/news/Chris%20lamb%20Public%20Health/PHCFConsDoc.pdf (Last accessed 27/10/7).
For more information on positive psychology and life satisfaction read:
 
* ARGLE, M., 2001. The Psychology Of Happiness.
2nd ed. Hove, UK: Routledge
For more information on humanistic psychology, how the body, emotions and the mind interact as well as the human potential movement read:
* ROWAN, J.,2001. Ordinary Ecstasy. 3rd ed. Hove, UK: Brunner-Routledge.

Public Relations
For more information on PR read:
* THEAKER, A., 2008. The Public Relations Handbook. 3rd ed. London: Routledge.

Wonderous Stories


* Original picture by Irish Eyes at www.morguefile.com/archive/?display=168715 (Accessed 17 January 2008.)
* Information on what to learn from the use of stories in politics from Analysis, 2008. Jackanory Politics. Radio. BBC Radio 4. 21 February 2008. Transcript available from http://news.bbc.co.uk/1/hi/programmes/analysis/7251302.stm  (Accessed 28 February 2008.)
* Information on Jeff Skoll from  CLARK, M., 2009. The Social Entrepreneur Revolution. Page 66-8. London: Marshall Cavendish Business.
* NIEMIEC, R.M. AND WEDDING, D., 2008. Postive Psychology At The Movies. Cambridge, USA: Hogrefe and Huber Publishing
* WEDDING, D., BOYD, M.A. AND NIEMIEC, R.M. (Eds), 2005. Movies And Mental Illness. Cambridge, USA: Hogrefe and Huber Publishing


References from the document that accompanies this website can be downloaded below. They will include any references given on this website that aren't listed above.
http://www.sexanddrugsandrockandhealth.com/userimages/newPCsection14ReferencesandphotocreditA.pdf
http://www.sexanddrugsandrockandhealth.com/userimages/newPCsection14ReferencesandphotocreditB.pdf

Appendices on social marketing from the document that accompanies this website can be downloaded below.
http://www.sexanddrugsandrockandhealth.com/userimages/NewPCsection10AppendicesSM1.pdf
http://www.sexanddrugsandrockandhealth.com/userimages/NewPCsection10AppendicesSM2.pdf
http://www.sexanddrugsandrockandhealth.com/userimages/NewPCsection10AppendicesSM3.pdf

To download the whole 180 page report on using popular culture to tackle health  inequalities click here
 
http://www.sexanddrugsandrockandhealth.com/userimages/newPCTotalDocument.pdf


To download the PDF software to be able to view these files click here
http://www.adobe.com/products/acrobat/readstep2.html