Online activities

Companies such Budweiser and Coca Cola have developed imaginative World Cup campaigns using YouTube. See my references section on the menu bar for more details. These are viral i.e. viewers email them to each other. This can be a cheap way of getting a message to large number of people very quickly if the idea is quick enough.

The health sector could publicise a site that gave prizes for the best photographs of unhealthy sports advertising that had been 'improved'. This could either be by altering the message on the photograph itself or by saying in the accompanying email how it should read. Truthful humour could be a good angle to take. The overall winner could be announced just before the Olympics or football tournament began. An event like this could be local or national

Soft drink companies didn't want to miss out. Here Frijj wraps itself in the flag