Heidi Roizen had always used lyrics and music to help her in her life. When she needed to lose weight however, she couldn't find any music to help her. So she created the album Skinny Songs, with tracks including The Incredible Shrinking Woman, Skinny Jeans and Thin! It has been featured on Oprah and The Martha Stewart Show, as well as ABC News. For more on using pop music click here.
The English Rugby Union teamed up with Mills and Boon to produce romantic novels that would persuade more women to go to rugby matches. Perhaps they could have gone one step further and written some to encourage them to actually play the game. For more on using books click here.
See the YouTube video above! For more on using comedy click here.
At one time computer games and physical activity would have seen strange bed mates. Then along came Wii Fit and a whole new genre was born. For more on using computer games click here.
Football can be used with a variety of different target groups. There is even a Homeless World Cup. Soccer and other sports can also be used to tackle health issues other than physical activity. If you want ideas about how to work with colleagues to mutual benefit click here.
Fashion and beauty
How far is fashion a barrier to some people doing more physical activity. Is important to offer a lycra-free, mega-brand free space for some groups to exercise? For more on fashion click here.
(For references click here and links click here.)
To download the whole 180 page report on using popular culture to tackle health inequalities click here
To download the PDF software to be able to view these files click here